Lead Generation Specialist

We’re looking for a data-driven Marketing Specialist to take ownership of our entire lead generation engine, from campaign setup and optimization to performance analysis and reporting. You’ll be the hands-on executor and analyst who ensures our marketing investments translate into measurable pipeline growth.

This role blends strategic thinking with operational excellence: building campaigns, optimizing budgets, collaborating with sales, and continuously improving performance through data-driven insights.

This is a hybrid position based in our Middleton, WI office.

Campaign Management and Execution

• Build and launch multi-channel campaigns in HubSpot and LinkedIn, including emails, sponsored ads and audience segmentation.

• Coordinate with internal designers and freelancers on messaging and image development.

• Monitor budgets and performance daily, ensuring campaigns meet MQL and spend targets, with real-time optimizations as needed.

• Manage multiple concurrent campaigns targeting diverse audiences, industries, and funnel stages.

Data Analysis and Performance Reporting

• Track and analyze key performance metrics (MQLs, CPL, CTR, conversion rates) across all channels.

• Create and maintain dashboards to visualize campaign performance and communicate results to marketing and sales teams.

• Provide actionable insights and recommendations for ongoing optimization, including creative testing, audience refinement, and spend allocation.

Sales & Marketing Alignment

• Collaborate closely with Inside Sales to assess lead quality and continuously improve targeting and content strategies.

• Build and maintain HubSpot workflows that automate lead routing and provide context for faster follow-up and higher conversion rates.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3-5 years of hands-on experience in digital marketing, campaign management, or demand generation.

• Proficiency with HubSpot, LinkedIn Campaign Manager, and digital ad platforms.

• Strong analytical mindset with experience in reporting, dashboards, and performance optimization.

• Excellent communication and project management skills; Able to manage multiple campaigns simultaneously.